Meticulous and levelheaded, Liz has always loved helping people solve problems in creative ways. While studying in the top-ranked communications program at the Syracuse University’s S.I Newhouse School of Communications, Liz realized that the strategic thinking she’d used to help family and friends solve problems could also be applied to brands.
A marketing internship at Columbia Pictures prepared Liz for her post-college position as PR and marketing associate at DreamWorks Pictures, where she acted as a liaison between the Los Angeles and New York offices, coordinating promotions for blockbusters like Shrek, Catch Me If You Can, and Old School.
After three years learning just how much work it takes to get audiences out to see a movie, Liz brought her burgeoning communications expertise to the world of beauty and fashion. Her finesse and determination saw her named account director of the fashion department at the renowned PR firm, Tractenberg & Co. a mere year after her arrival. Using the media landscape knowledge garnered from her years in the entertainment industry, she increased her clients’ visibility through aggressive, yet targeted brand placement in print, broadcast, and online outlets. Her track record delivering incredible results for labels and retail powerhouses like Ella Moss, Splendid, Searle, Ron Herman, Mackage and Liz Lange Maternity earned her another quick promotion to senior fashion director. It was in this role, working one-on-one with emerging and established brands, that Liz realized she had the passion and the skill set to offer clients services and strategy far beyond PR.
Liz founded Liz Friedland Consulting in 2010, and has been helping luxury clients hone their identities ever since. A strategic storyteller, she helps companies strengthen and clarify their brand identity before delivering press, so that they’re well prepared for success when it arrives. A firm believer in the credibility of broadcast and print (especially when paired with the brand-boosting potential of digital and social media), her results span placements and feature stories in national publications including, The New York Times, Vogue, Harper’s Bazaar, ELLE, W, Time, Town & Country, Details, Men’s Journal, Women’s Health and Self; online media such as Daily Candy, TechCrunch, Urban Daddy, CNN, Bon Appetit, Inc., Forbes; and television programs like Oprah, The Today Show, E! and Bloomberg.
Liz’s honesty, perfectionism and emphasis on long-term thinking coupled with her personal commitments to healthy living have helped her carve out a niche in the luxury lifestyle and wellness sector, where she manages such brands as FITiST.com, Tricia Williams, Food Matters NYC, Aerospace High Performance Center, Michael Olajide, Jr. and Christianne Philips. When she’s not helping people express the best sides of themselves, Liz is a volunteer coordinator for The Art of Elysium, a foundation that provides healing through the creative arts for hospitalized children; a mentor at SUMMA (Syracuse University Mentor Mentee Alliance); and a member of PRSA (Public Relations Society of America). Liz lives in New York City with her French bulldog.